Market Evaluation-Precautions before Launching your Product in Market
During the development of the chemical industry, experts have been trained, and it is necessary to call upon them for market Evaluation when a new product is under appraisal.
Purity and Uniformity of Product:-
There is a great vagueness in the chemical industry concerning the meaning of terms used to describe purity. Terms such as technical, purified, analytical reagent, reagent grade, spectroscopic purity, etc, convey the Sense of the degree of purity, but the reagent grade of one chemical may be less pure than the technical grade of another. One part in 10 million of boron is significant in the nuclear field; 50% purity may be totally adequate for a pharmaceutical. Research in the laboratory, checked by pilot plant operations, should be directed to obtain optimum conditions to ensure Uniformity of Product (which is frequently as important as purity) and process performance and, if possible, to reduce by products, since sales costs of the latter may be excessive. Instrumentation can aid in the maintenance of uniform conditions, but good operators and careful plant supervision is the real key to quality production.
The physical condition of the products has a great influence on marketability. This involves crystal structure, particle size and shape, and color for solids. For instance, both light and dense soda ash are sold and required by different markets. Liquid color is important, gasoline is dyed various color which does not in any way affect performance.
Packaging and storing are expensive and should be avoided whenever possible. The most economical containers are refillable bulk ones such as tanks, tank ships, pipelines, tank cars, barges, gondolas, and boxcars. Coal and other solids have been transported in pipelines in suspension in liquids, usually water. Unit trains carrying a single commodity to a single destination have been used to reduce transportation cost. The United States has been most progressive in the development of bulk means of transportation, not only for entire trainloads of coal, oil, and gasoline but also for such things as molasses. Large tank cars, barges, and trucks make many trips between seller and purchaser. Material in transit does not require site storage, but interruptions in supply can be expensive. Many chemicals are shipped in smaller containers, which may be of the returnable or one trip variety. Container appearance is of importance only for those chemicals sold directly to the consumer.
and customer Service:-
The salesperson is the eyes, ears, and nose of the company, bringing in information to aid in economic forecasting. In many chemical companies, some of the most profitable and salable articles arise from the suggestion of salespersons. Because technical expertise and sales ability rarely reside in the same person, the sales service or customer service job has been created. Customer service people are able to instruct customers concerning the profitable use of their employer's products. Sales and customer service from the major contact between buyer and seller